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Are you guilty of sabotaging your own sale?

over 2 years ago
Are you guilty of sabotaging your own sale?

While an estate agent will do everything in its power to ensure your home is marketed to the right people, catches the eye of buyers and is priced attractively enough to encourage offers, sellers can also help themselves.

As a company that has sold hundreds of homes, we were very interested in the results of a new survey commissioned by GoCompare Home Insurance. It specifically asked home buyers and would-be purchasers what puts them off most when looking for a new home.

Tellingly, many reasons why a home may not sell were facets that, while out of the control of an estate agent, could easily be rectified by the seller. Taking joint first place in the top 20 reasons why a property for sale is rejected was damp patches or stained walls/ceilings, with 52% of those questioned saying this was off-putting (the other was no garden, which is probably the hardest point to address by anyone).

In second spot were bad smells, including pet odours, cigarette smoke, damp and food, with 50% of respondents citing this as a property turn-off. Other fixable issues that discouraged buyers included a property in a poor state of repair (45%); unfinished building work (38%); a dirty house (31%); untidy rooms (18%); overgrown gardens (18%) and a dated/over-the-top décor or carpets (12%).

The survey results indicate that first impressions really count, even though it’s a cliché in estate agency. The problem with a poor outward appearance is that it’s hard to see the true potential of the property underneath, while dubious stains and damp patches could give the impression there’s something more serious going on – even if the discolouration is merely superficial. Unfinished DIY or building work is also off-putting as the cost and effort involved in completing the projects is a barrier for many potential buyers.

Other aspects under a seller’s control that may be sabotaging a sale may need a little effort and diplomacy to fix. Neighbours are a bone of contention among buyers, with rubbish strewn in the garden next door (46%), a dilapidated neighbouring property (40%) and a student let adjacent (33%) are all red flags for those on a viewing. 

Also of concern are connections – especially if the property is in a broadband blackspot. Of those questioned, 44% said an unreliable broadband service would be a deal breaker, while a poor mobile phone signal would put off 35% of hopeful buyers. 

Even if a purchaser is keen to look past a property’s flaws, they may want compensation and could offer well below the asking price. Tidying, cleaning and repainting are quick fixes that will dramatically improve the chances of achieving your asking price, while switching to the provider of your area’s best broadband service and knowing the mobile operator with the strongest signal will win over those who’ve been online to check speeds and coverage.

If you would like a property valuation, together with honest advice about selling your home, contact us today.

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